I love coffee. Actually, I probably don’t love coffee as much as I love all the stuff you can put in it that makes caffeine taste phenom. What did it for me was Starbucks. We met, the end. A coffee lover was born. However, Starbucks has not always been the draw that it has become in recent years.
In February of 2008 on a Tuesday afternoon every Starbucks in the US closed. A sign was put on the door of all 7,100 stores that simply said, “We’re taking time to perfect our espresso. Great espresso requires practice. That’s why we’re dedicating ourselves to honing our craft.”
The Chairman and CEO, Howard Shultz, had made the decision after taking the reigns back of what was at that time a struggling company. Starbucks had lost some of its edge and was losing some of its profit. Even though Wall Street couldn’t believe it, and customers were not happy that day, it was a decision that helped Starbucks avoid further decline and move to consistent growth.
Not one cup of coffee was sold for three hours. Instead all 135,000 employees of Starbucks were trained on “the Starbucks experience.” They focused on the basics like pulling a shot of great espresso.
If Starbucks took the time to perfect their espresso, what are you and I doing to improve our lives by focusing on the truly important things… the basics? That’s why we’re launching “40 Days In The Word” at C3 Church. We believe this time of focus on the basic of our faith (a focus of learning and loving and living the Word of God) will help us build our lives on a solid foundation and propel us to the life Jesus said he came to give us… “life to the full”. If you’re in Central Florida, join us in the journey this weekend.
“These words I speak to you are not incidental additions to your life, homeowner improvements to your standard of living. They are foundational words, words to build a life on. If you work these words into your life, you are like a smart carpenter who built his house on solid rock. Rain poured down, the river flooded, a tornado hit—but nothing moved that house. It was fixed to the rock. But if you just use my words in Bible studies and don’t work them into your life, you are like a stupid carpenter who built his house on the sandy beach. When a storm rolled in and the waves came up, it collapsed like a house of cards.” Matthew 7:24-27 (MSG)